Personalizing the Guest Journey, Unlocking Guest Intelligence
Collecting and leveraging guest data is an essential component to gaining a 360-degree understanding of hotel guests and their behavior. Advancements in guest intelligence technology provide hospitality professionals with ample opportunity to collect and leverage data throughout the guest journey in order to fine-hone their marketing campaigns and in-stay offers and ultimately drive guest loyalty.
In this report:
- How hospitality professionals are collecting data across channels and touchpoints.
- How to leverage data to customize guests’ experiences from the pre-booking phase all the way to post-stay follow-up.
- How advances in guest intelligence will impact guest loyalty in years to come.
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