Future Cities is a collaboration between MasterCard and Skift exploring the challenges and opportunities facing some of the most visited global destinations and the role of technology and smart urban planning in making life better for residents and visitors.
The project consisted of a co-branded mini-site to house city profiles for Dubai, Singapore, Amsterdam, Rio de Janeiro, and Taipei and included motion graphic videos, and long-form city guides. The program has sparked a global conversation about the future of cities and has netted 30K+ video views and 70K+ page views.
“When we wanted to create a branded content series around global cities Skift was our first choice – as Rafat and his team combine real insights with a fresh approach to storytelling. Our goal for this series was to create a platform for a conversation around challenges and opportunities facing some of the most visited global destinations such as Dubai, Amsterdam or Rio – and the role of technology and smart urban planning in making life better for residents and visitors. So far, we’re very pleased with the interest the stories have created in the travel and smart city community.”
– Bernhard Mors, VP Worldwide Communications, MasterCard
View the entire site here.